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What To Buy And What To Skip This Black Friday11/28/2019

Short-term effects

Tipping your budget just a bit every once in a while isn’t a disaster. You can plan to spend less the next month or pay off your debt with an expected surplus of funds. But the spending hangover some parents can face from their holiday shopping is too large to be easily forgotten.

Over half the parents surveyed will pay for their holiday gifts with credit cards. Just 61% of them plan to pay off their spending within three months, and 16% say they will pay it off over the course of six months or more. That’s half a year spent catching up on holiday spending!

Think carefully this shopping season before you drop another item into your cart. Is this gift really worth trimming your budget for the next three — or six — months?

Long-lasting effects

Even more alarming than paying off holiday debt for half a year is the one-quarter of the parents who have taken extreme measures to fund their purchases: Eleven percent have used money from their retirement accounts, 14% have taken funds out of their emergency savings and 11% have taken out a payday loan.

While their kids may be delighted with their loot, parents can be paying for it for longer than they think.

Taking $500 out of a 401(k) at age 35 translates into giving up $6,000 that was earmarked for retirement. Parents are forking out additional taxes and penalties to gain access to the money, and are also losing the opportunity for that money to grow.

Your kids may be thrilled that you’re thinking of the here and now, but you’ll pay the price for living in the moment sometime in the future. Make sure each purchase is justified and worth paying off over the long term.

Life Lessons

Skip: Large home appliances

While you may find markdowns on large household appliances, like dishwashers and refrigerators, on Black Friday, you’ll find even better deals on long holiday weekends throughout the year, including Memorial Day, Labor Day and President’s Day. If your appliance is still working well and you’re just looking for an upgrade, you’re better off saving your purchase for a later date.

Buy: Small home appliances

You can score fantastic Black Friday deals on small household appliances like coffee makers, toaster ovens and blenders, which may see discounts of up to 65%.

Skip: Jewelry

If you’re planning on buying a special someone a gift that truly sparkles, don’t buy it on Black Friday. While some jewelry companies will offer slight discounts on their merchandise after Thanksgiving, prices on jewelry will fall significantly in December and even further in January. If you’re not in any rush, you’re best off waiting until July, when jewelry prices are at their lowest point of the year, thanks to the usual summer slump.

Buy: Electronics

Crazy-low prices on electronics are a Black Friday basic. In recent years, supersized TVs were marked down by several hundred dollars by retailers like Walmart and Amazon. Discounted Apple products are another Black Friday favorite, with shoppers waiting for this day to buy their MacBooks, iPhones, iPads, Apple Watches and Apple TVs.

While you might find fantastic bargains on electronics this Black Friday, be sure to read the fine print before finalizing purchases. Some deals may require you to sign up for a pricey phone plan to qualify for the purchase. Others may depend on a store gift card to net you the full bargain; if you don’t typically frequent this store, it may not be such a great bargain after all.

Skip: Toys

Don’t count on finishing up the gift-shopping for the little ones in your life this Black Friday. You’ll get much better prices on toys and children’s games in the weeks leading up to Christmas, when the shopping season is already winding down and retailers are looking to clear out inventory.

Buy: Online doorbusters

In an effort to attract customers, major retailers for years have been offering bargain Black Friday doorbusters. Many stores have recently started offering these deals online as well, so there’s no longer a need to camp out Thanksgiving night in Walmart’s parking lot to get the best picks, or to fight your way through crazed crowds. You can now shop at your leisure from the comfort of your home. The best items will still get grabbed quickly, so be sure to move fast!

Skip: Fitness equipment

It’s always a good season to stay fit, but in the world of retail, the prime season for fitness equipment is January, when New Year’s resolutions are still fresh and relevant. Push off the purchase of exercise gear until after the holidays for a better deal. You’ll score even steeper discounts if you wait until February, when the post-holiday inspiration for getting into shape starts wearing off and prices start falling.

Buy: Travel deals

If you plan on traveling for the holidays, or for a mid-winter getaway, look for markdowns on Black Friday and Cyber Monday on airfare, hotel reservations and car rentals. Make sure to check popular travel sites multiple times over the weekend, as the best travel deals are usually only live for a limited time.

Skip: Bedding

Is your bedroom in need of a facelift? You’ll have to wait for January’s legendary “white sales” for the year’s steepest discounts on bedding and linens.

Buy: Video games

If you’ve got a serious gamer on your holiday gift list, you’ll want to shop for discounted video games on Black Friday. You’ll find deals on the newest games at the big-box stores and online at Playstation.comNintendo.com and Xbox.com.

Skip: Winter clothing

You’ll always get more bang for your buck when you purchase clothing toward the end of the season or even mid-season, and winter is no exception. You’ll see lots of splashy sale ads from your favorite clothing stores in the days leading up to Thanksgiving, but these are typically modest markdowns of 30% or less. For the real steals on winter apparel, you’ll have to wait until the calendar hits January.

Now that you know what to buy and what to skip this Black Friday, you can go ahead and hit the stores knowing you’ll walk away with the best deals.

Your Turn: What do you shop for on Black Friday? Share your best buys with us in the comments!



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